When it comes to working with a renowned brand like H&M, storytelling is at the heart of the content creation process. We’ve enjoyed a long and fruitful journey with this client, and have showcased all of the latest collection launches, as well as limited time drops in a variety of ways. We’re at every event, showing off every season’s must-haves on our Instastory timelines, developed PR content, and enjoyed interviewing the most esteemed international designers in our pages and online for their annual collaborations from Moschino’s Jeremy Scott to KENZO Creative Directors, Carol Lim and Humberto Leon. We also regularly feature H&M’s roster of creative advisors and designers to give our followers and readers greater insight into H&M’s collection releases. All of our work is beautifully brought to life in feature layouts in print, online visual reports with product edits as well as shorter news announcements that are instantly shared amongst Kuwait’s fashion followers.

Writing & PR, Graphic Design, Social Media Marketing