Understanding a fashion brand’s aesthetic, heritage and vision is paramount to successfully conveying their messages, and bazaar studios knows the Japanese inspired, London based, Swedish brand COS extremely well. Across bazaar platforms the use of clean design in our work represents the brand’s ‘classic tailoring with modern style’ ethos. Over the years we have witnessed and worked with the evolution of this contemporary brand, creating content to cover national expansion, limited and new collections, collaborations, new openings and the 2020 re-openings. When COS approached us with their new virtual personal shopping experience, we understood that the best way to show this was on video, utilizing a clever amalgamation of techniques including on location videography, animation and graphic design. This keeps the look and feel of the video as clean as the interior design of the stores themselves reinforcing the brand image to the viewer as that of the COS they know and love, but with a new service. Deliberately crafting the video with a multi-market message and in both English and Arabic delivered an even more effective tool for the client’s marketing use.