Lebanese cuisine is an art form unto itself and Ahwet Zeitouna not only serves amazing food it also recreates the easy living neighborhood cafe vibes that is just like a quick getaway to the beach. Our team visited the venue on opening day and sampled the menu items and took photos. Our three-part campaign started with the in-depth print and online review. By using stunning visuals and copy that allows the reader to experience a meal vicariously through words. Second, a separate review and Dining Guide listing allowed us to reach a larger audience that is interested in culinary adventures in Kuwait. Finally, we gave our viewers on social media a real-time, first person perspective of a visit to the pretty space. Video, photos and boomerangs came together in a fun-to-watch, memorable and immediately craving-inducing Instagram Story that lived on our Highlights.