We know that all talk of finance and investments can be a bit drab and boring. So when Gulf Bank approached us to present their latest, cutting edge investment platform, WISE, we knew we had to do something different. Nobody wants to download an app that is difficult to understand or use. Knowing that behind every good business decision is a trusted advisor, we brought the WISE platform to life firstly by introducing its genius founder to our readers and followers in print and online, and we even shared a few laughs with him in a dedicated video interview. We then took to presenting the platform for a wider audience through an engaging animation video, and we even came up with an investment quiz for the layman on our website and magazine. From bringing the Gulf Bank team to our followers on Instagram Story, to designing a cleverly conceived infographic quiz, we even advised our readers on the best ways NOT to invest their money. We had a great time sharing our WISE journey with our followers online, as every content activation was supported with a complete social media blast that included grid planning, Insta Story series as well as promoted posts.