Banking and financial dealings can be confusing and daunting, unless you’re dealing with FinFirst! We wanted to show how easy it is to apply for a loan using the application or the website. We chose to use a short animated video to clearly identify who the target audience is and their diversity despite their varying needs. The six steps applicants need to go through for a loan application are clearly shown in the video. We avoided technical terms and jargon that might scare or confuse viewers. Because FinFirst is a local company, we created animated characters that looked and felt Arab so that our audience understood that this was a company that understood and spoke their local language instead of some faraway foreign entity.