Abdul Mohsen’s team wanted us to create a video that featured Tre, his living room table for multitaskers for his Kickstarter video. His intelligent and compact table inspired us to want to tell the story of how he arrived at the concept and the steps he went through for developing the perfect finished product. We also wanted to show the table in use and how the removable trays that slot into place make life easier for the urban dweller who needs to make the most of smaller living spaces and busy lives. We also wanted to capitalize on Abdul Mohsen’s passion by having him be the narrator of his own story and protagonist of his own movie. Combining all of the elements together showcases Tre as a multifunctional tool that will make anyone’s life easier and simpler.

September 2019
Videography, Art Direction, Styling, Photography, Graphic Design, Writing & PR