Ferrari Approved

Everyone wants in on the supercar club, but they don’t want to break the bank, so they end up purchasing a used car, only to find out that they’ve acquired the sourest of lemons. That’s precisely what Ferrari wants all of their avid supporters to avoid, and when they approached us to help them deliver their completely transparent “Ferrari Approved” concept to purchase a pre-owned Ferrari, we immediately set out to walk our readers and followers through the process. We thought of the potential buyer wanting to inspect their prancing horse of their dreams from every angle, and this is why we equally focused on transparency in the creative direction of the content creation process. Telling the approved story in print and online, we also turned to the best of the best photographers to show the driver a Ferrari Approved vehicle in all of its glory, its gorgeous smooth lines, and zoomed in close-ups of the car’s interiors. Everything was broken down to the potential buyer in an easy to follow manner in print, and the same ethos was applied to the photography for this project.

Ferrari, Al Zayani
October 2019
Photography, Art Direction, Writing & PR, Graphic Design, Social Media Marketing