Cook like a Chef with AAW

AAW set us the challenge to showcase their latest showroom which we did by creating a video that highlighted the categories of products available and the working kitchen. This naturally progressed to us shooting the Cook Like a Chef series for AAW with local Chef Talal of Talal’s Cakes Academy highlighting easy recipes using Bosch products. As the series started in Ramadan, we sourced appropriate music, visited the showroom to check for the perfect camera angles and lighting, and worked closely with the client to go through the recipes and key reveal moments to get the best shots of the dishes and appliances in use. We utilized audio from having Chef Talal on a mic, and used video subtitles. We first had these in English to show the multinational nature of the brand, and then responded quickly to feedback from client followers using our bi-lingual content creation team, to provide accurate and succinct Arabic captions to make the videos more engaging for both AAW and Chef Talal’s audiences. We filmed the entire cooking session broadcasting live on the AAW Home Appliances Instagram account. An online article was published with links to the Instagram accounts that the client wished to be pushed, and we additionally provided the client with IG recipe stories for their use and published on @bazaargram, and included a video in the bazaar newsletter.

Ali Abdulwahab Al Mutawa
May 2019 - June 2019
Videography, Art Direction, Writing & PR, Social Media Marketing