AM to PM with Topshop

When we collaborated with Topshop to shoot and present their Spring/Summer 2020 collection, we were inspired by the colors and fits. The bright colors, pastels and feminine details like on-trend organza sleeves meant that the outfits, with a little help of our styling prowess, could speak for themselves. Our team built a set that was inspired by the color tones and blooming flowers. Makeup and hair were kept fresh and simple which left the model looking young, fresh and brimming with vitality, just like the clothes she was wearing. The print campaign highlighted the styles and fits while the behind-the-scenes video gave viewers a sneak-peek into our process while still keeping the collection center stage.

Topshop, Alshaya
March 2020
Videography, Photography, Styling, Art Direction