Williams Sonoma wanted to showcase The Avenues flagship with the classic trio of content creation that is widely successful at bazaar Studios; video creation, print feature and dedicated photography, which we were then able to powerfully deploy across all platforms. We made sure to highlight the brand’s finest cookware, their most popular offerings, and key trending items designed to maximize the kitchen experience, and capture the audience’s interest. Working with a local chef and in tandem with the brand team, we filmed instore in the working kitchen to signpost the daily cooking demonstrations and classes available for visitors at Williams Sonoma. Our dedicated production team visually re-merchandised key areas and dressed the set for maximum on-camera visual impact, moving and still. All this was completed outside of store hours to ensure the smooth running of the business was not impacted by our team’s presence.