& Other Stories
With its unique embodiment of the style ethos of three very different cities, & Other Stories as a brand easily lends itself to written and visual content creation which bazaar studios has provided since the store opened in 2018. Their mission is to give women freedom of expression within one brand, creating a one stop styling destination. After a three-month store closure due to the Coronavirus pandemic, bazaar Studios was tasked with creating a video, calling customers to return. We chose to use storytelling as the narrative itself, inviting the viewer to “rediscover style”, “rediscover beauty”, and “rewrite your story”. The interior design aesthetic of the store is very strong, and we chose to make the store the star, highlighting the collections from the three ateliers, and the beauty department. Working closely with & Other Stories means we have access to shared assets from the host brand on which we can also build to deliver content quickly that fits global standards, and that works well across all platforms.