Alice & Olivia
Everyone knows and loves the excitement fashion brand Alice+Olivia brings to the table. While the brand already had a successful presence at a renowned luxury department store, they needed to translate this success to the new standalone boutique. Located merely steps away from the department store, we were tasked to help improve footfall from existing customers and new customers to come over to the new boutique. We decided on an engaging video, starting directly outside the iconic department store and followed a cool fashionista walking up towards the new boutique, a customized skateboard in hand, a nod to the brand’s globally popular advertising materials featuring high-end international models posing with skateboards. This clearly tied the focus of the video to the Alice and Oliver’s enticing campaign imagery, its local iteration, to the old location, and to the new location where the viewer is able to recognize the boutique’s floor to ceiling façade glass front windows.