bazaar Studios and Swedish, feel-good fashion brand Monki’s salute to sisterhood is an unforgettable project. In leading up to its launch in Kuwait, Monki wanted to communicate core values like self-empowerment, creativity, and continuously inspiring women to express and feel great about themselves. This is why we chose to team up with Kuwait’s amazing creative influencers for a fun brand activation that was showcased online and in print. Creative influencer Asma Eidian, radio and television presenter, and actress Nouf Al Sultan, singer-songwriter and music therapist Carol Souki, and artist, musician and songwriter Ghaneema Al-Qudmani came together for a cozy photoshoot adorned in dedicated Monki wardrobes that resulted in a gorgeous magazine spread, and we created an upbeat social media video to celebrate sisterhood, along with planned appearances by these amazing creatives at Monki’s dedicated pop-up pre-launch event. bazaar Studios’ team was there every step of the way, shooting live coverage on IG story and we even launched a fun brand competition for our followers to get to know Monki in anticipation of the store launch.