McDonald’s is one of the world’s most recognizable brands. Wherever you are in the world, the bright yellow arches on a red background tells you that perfect fries and delicious burgers are nearby. We have worked with the brand for several years on a variety of different projects. We capitalized on McDonald’s established brand elements and used them to create localized animated Eid and Ramadan greetings that suit the market. We have also created written print and digital content to highlight new products, services and CSR initiatives. Using social media, we also created dynamic and engaging content to showcase how to use the new app and in-store kiosk. While every campaign and piece of content can be viewed as a standalone project we still like to ensure that it cohesively and seamlessly fits into their already familiar branding.