DKNY

We’ve been working with DKNY since the launch of its flagship store in 2014. As the brand has grown and developed in Kuwait, we have created multiple content delverables to mark new seasons, limited edition collections and brand anniversaries. We have been able to go instore and build mobile studios, working with store teams to create eye-catching visuals that look great in print and online and mirrored the brand’s global campaigns for style and quality. Alyasra approached us to produce a series of assets that needed to look fantastic for use in an e-catalogue. This meant a combination of photography, lighting, styling and flexibility working with the brand visual merchandiser to ensure we stayed within guidelines. We produced clean shots that allowed the viewer to clearly see the items, but also kept the visuals edgy and fashionable highlighting to the customer accessory families to encourage a high number of units per transaction. Our team were able to go to the location that best suited the client, at a time that would not distract the store workers or bother customers and we were able to complete the shoot in a matter of hours impacting the day to day business of the store as little as possible, but producing a high number of photography assets.