German car maker Borgward is expanding its operations in the Middle East. The brand has been around since 1919 but has just entered the regional market with striking and powerful cars. We detailed the automaker’s history in a stunning print layout using historical photographs from the archives from the beginning to current day. In a different print article we covered Borgward’s Dakar rally team. The off-road race in the desert is a gruelling test of man and machine and only the best cars survive. Borgward also invited us to an event that introduced the team who would be driving which we covered on our social media platforms. Using multiple mediums to showcase client content helps us deliver the message in multiple formats to reach the largest audience.