In Bloom with Bloomingdale’s

When we were commissioned to work on the fashion shoot and video for Bloomingdale’s, we first considered the collection and designers.. What are they trying to say? What is the aesthetic? What is the color scheme like? And what is the overall vibe? Bloomingdale’s summer edit was very vibrant and needed a location to match. The rich jewel tones and bold prints by the hottest designers from Alexa to Oktein needed to be highlighted without being overpowered by the location. Local and innovative art space, THE HUB fit the bill perfectly. The copper and white perforated walls made the outfits pop and helped us tell the story of outfits that will make you an instant star in both the final photos and the campaign video.