American Eagle Outfitters

American Eagle Outfitters wanted us to create monthly layouts for their seasonal and special collections that arrived at their stores. Instead of using brand product images or cutouts we wanted to create creative flatlays and outfit options. Our fashion conscious team members would visit the store and build ensembles from the available products including accessories like shoes, bags and jewelry to create inspo style photos that our readers could recreate or use as a starting point. Backgrounds were kept minimal and white intentionally to reduce visual clutter and focus on the clothes. The photos accompanied written pieces that provided our audience with details, ideas and upcoming promotions. From different styles of denim to the wide sizing range, the features were full of information that could help customers make better purchasing decisions.